Saras Sarasvathy

Saras D. Sarasvathy is Isadore Horween Research Associate Professor at University of Virginia's Darden Business School. A leading scholar on the cognitive basis for high-performance entrepreneurship, Saras serves as advisor to education and doctoral programs in Europe and Asia. Her scholarly work has won several awards, including the Newman Award from the Academy of Management, the Gerald E. Hills Award from the American Marketing Association, and her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the Terry Book Award.

Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new ventures by scholars from around the world whose published and working papers can be found at The site also introduces a textbook on Effectual Entrepreneurship and provides a wide variety of teaching materials.

Saras received her PhD from Carnegie Mellon University. Her thesis was supervised by Herbert Simon, 1978 Nobel Laureate in Economics.