Developing a Marketing High-Technology Products and Innovations Course

University of Maryland, 2010 - $44,100

With the Hinman CEOs program and Maryland Technology Enterprise Institute (Mtech), the University of Maryland has a substantial technology entrepreneurship community with a number of resources for early stage ventures and startups. However, there are currently no undergraduate courses at UM that address the marketing of technology products and innovations. At the same time, while Mtech currently serves over 700 students annually through technology entrepreneurship and innovation courses, the overall rate of venture creation is less than desired.

This grant supports development of a new course, “Marketing High-Technology Products and Innovations,” proposed as a part of the required Hinman CEOs curriculum and to be offered to all students throughout campus. This course will merge the academic side of learning marketing concepts with their applications in real life.