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Intro

Where it all starts
Your team is the generating force, the heartbeat, behind your new venture. The strength of your team determines how thoroughly you analyze the problem, how many different angles you see, and how complete and competent your solution will be.

Teams 101
As a student, you may not have a lot of background in building teams. College tends to be a solo experience. While some of your professors may have given you group assignments, you may still feel like a team-building beginner. With student entrepreneurial projects, determining who's responsible for what is often a big challenge at the beginning of a project. Sit down with your team and try to resolve some basic issues. You don't have to put formal titles to your names, but make sure everyone is fairly clear about her or his role(s).

What makes teams work?
Teams: A formula for success

Be strong. Be diverse.
An excellent team is diverse. If you’re an idea person with an eye on the big picture, fill out your team with detail-oriented people. If you’re an expert on the technical aspects of your idea, find teammates with business experience. If you know a lot about the business end, but aren’t sure how machines work, look for teammates with technical training. A creative guru, a numbers-cruncher, a people-person with loads of natural charm…all of these personalities add strength and dimension to your team, and enhance your chances for success. And working with people who are different than you, in terms of gender, race, ethnicity, background and personal traits, will broaden your scope and help your team prepare for the real world.

Be a star performer.

Starting solo
Are you a team of one? Your situation may not be ideal, but it may also not be impossible. Maybe the nature of your project lends itself better to working alone in the initial planning and production stages. Just don’t limit yourself. Build a network of mentors and advisors, keeping in mind the skills and knowledge that they, and possibly additional team members, might bring to your new venture. Get to know faculty members who might be interested in your work. Contact your college’s innovation incubator, technology development office, or entrepreneurship club. Reach out beyond your college and find out who else is working on the same type of project as you. Beat the streets for people whose interests are similar, or complementary, to yours.

Leadership
Your team may come together in a very democratic way, and for some teams, relationships necessitate keeping that democratic feeling intact. But leadership is also critical--someone has to make sure that the team keeps its momentum going and that the work stays on track. Start reflecting early on whether you’re the best person for that role, or whether someone else needs to take charge.

Clarify your purpose
Know why you’re creating a team, and begin with a vision of how you want the team to work. Jon Katzenberg, Senior Partner in Katzenberg Partners, LCC, says, “Teams work when they are created for the right reasons, and when they are created in the right way…The critical decision for any manager or leader who wants to get higher performance from a small group of people is determining whether the group should try to work as a team, or whether they should be satisfied with what I call ‘single-leader unit’ discipline…Most organizations proliferate with groups that call themselves teams but aren’t… it’s disturbing how many managers and leaders assume that being a team is what a group effort is all about. If a group tries to become a team when the performance challenge requires a single-leader approach, performance and morale suffer. The opposite is equally true.”

Be real
Find at least one ally who is also a helpful critic—someone who will react honestly to your work, and give you realistic, constructive advice. The last thing you want is to pour huge amounts of time, money and passion into an idea with flaws that are obvious to everyone in the world except you.

Building an effective team (audio file) (pdf transcript)